How does advertising influence consumption?
Advertisement show the viewers the good side that the product brings and the people will be distracted from the bad side and look only at the good side. They also have celebrities that advertise for them for the celebrities fans to follow. They can also use attractive models to advertise.
Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
I don't think the people are aware of the sustainability problem, what they could do is to think more about the bad side of the product and think about whether they need it or not.
Do you think these advertising techniques influence what you and your friends purchase?
We are in the same age range and if the advertisement is for a specific age range then we are affected. My purchase and my friends' purchase might not be that different because we may like the same celebrity that is in the advertisement.
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